Market outlook
Stable Outlook 2/10
Only a small amount of card-specific sales evidence was available, so a sustained price direction cannot be established. ([theclector.com](https://theclector.com/cards/football/nfl/topps/2026/holiday?utm_source=openai))
Next months. Uncertain; attention to the image could create temporary interest, but the available evidence is insufficient to establish a durable premium.
Long term. Uncertain; base-card collectibility will depend on sustained player demand and collector interest in the image.
History
Dak Prescott is an NFL quarterback selected by the Dallas Cowboys in the fourth round of the 2016 NFL Draft, 135th overall, out of Mississippi State. ([dallascowboys.com](https://www.dallascowboys.com/team/players-roster/dak-prescott/?utm_source=openai))
The 2026 Topps Holiday Football release includes Dak Prescott #28. Search results identify a 2026 Topps flagship card with the same wrist-tape image, but do not establish its exact first-print date. ([checklistinsider.com](https://www.checklistinsider.com/2026-topps-holiday-football?utm_source=openai))
- The card is listed as a base card in the Dallas Cowboys checklist. ([checklistinsider.com](https://www.checklistinsider.com/2026-topps-holiday-football?utm_source=openai))
- The photo shows Prescott's wristband with a cancer-awareness message; the image was also used on a 2026 Topps flagship card. ([checklistinsider.com](https://www.checklistinsider.com/2026-topps-holiday-football?utm_source=openai))
Rarity and print run
- Tier
- Base
- First printed in
- 2026 Topps Football flagship (same image; precise print chronology unconfirmed)
- Demand
- Medium
- Supply
- Abundant
- No serial numbering or specific scarcity designation is reported for the base card.
- The set checklist separately lists multiple limited parallel versions, which should not be confused with the base card. ([breakninja.com](https://www.breakninja.com/footballcards/Dak-Prescott-Newest-Football-Cards-Checklist.php?page_no=1&utm_source=openai))
Collector notes
Condition. Inspect corners, edges, surface scratches, print lines, and centering under good light; no card-specific condition guidance was found.
Storage. Store in a clean penny sleeve and rigid holder, away from heat, moisture, and direct sunlight.
Authenticity. Compare the card and its #28 numbering against the published checklist. Verify any claimed parallel or serial numbering directly on the card; base-card print run is not reported.
Sources: dallascowboys.com, checklistinsider.com, theclector.com, breakninja.com, cardboardpolice.com